About US
WHAT IS HEELS & FEELS?
Heels & Feels provides a safe and supportive space for women to dance!
Whether you join us to disconnect from the day to day, to have fun and feel good or to explore and express your sensuality and vulnerability, we are here to support you.
Our core focus is to ensure you feel seen and supported.
We are passionate about providing high end beginner dance classes to women of ALL ages and walks of life. We believe every woman deserves to experience the incredible feeling of putting on a heel and dancing from a place of pure joy.
OUR STORY
Heels & Feels was born six years ago by performer and business owner, Cherelle Jay. After experiencing difficulties within the dance industry, Cherelle found her passion in providing a safe and supportive environment for women to dance, explore their femininity through movement and express vulnerability. H&F began as a one-woman army which has since grown into a huge team of likeminded teachers and students!
MEET THE TEAM
CHERELLE JAY
Founder, Managing Director and Teacher
Cherelle Jay is a powerhouse in the world of dance, business, and empowerment. With over 15 years of performance experience, including her final role in Six the Musical after 12 years in The West End, Cherelle has transitioned from the stage to coaching, where she helps women elevate their businesses and build unapologetically bold brands. As the founder of Heels and Feels, she’s created a global community that celebrates confidence, sisterhood, and body positivity through heels dance.
JOEY
Marketing & Partnerships Manager
Joey is a multidisciplinary creative who began her journey in events management across various sectors, before following her passion with the camera. Her freelancing journey allowed her to collaborate with incredible brands, eventually leading her to work with H&F on a regular basis. What began as a freelance project naturally evolved into something more permanent, as it felt right for her to join the in-house team, creating alongside an amazing powerhouse of women.
OUR COMMUNITY
Community is at the core of everything we do at Heels and Feels. Through our classes, events and retreats we have brought hundreds of women together, from all walks of life. No matter who we are, we find connection in dance, love, and support for one another! Whether you’ve been to one H&F class or one hundred, as soon as you step into the studio you are part of the family, and we will have your back!
Have a look at the video below to see for yourselves what Heels and Feels is all about…
…Keep up to date with our movements on the gram! Find us at @heelsandfeelsuk
